Business Success

Sunderland is a vibrant business location with an impressive list of successes to its name.

We already have a world-wide reputation as a destination for inward investment - but what is less well known is that Sunderland is now an important location for fast-growing small and medium enterprises in a wide range of technology-based business sectors.

This success has been achieved through exploiting the potential of the knowledge economy.

As well as securing the best telecommunications infrastructure, the city has invested in equipping the local workforce with a full range of ICT skills, so employers can get the staff they need to maintain their competitive edge.

A network of support agencies has been put in place to foster enterprise and innovation within the City.

Making the most of links between local businesses and educational establishments is key to our approach - for example, tapping the research capacity within the University of Sunderland.

As a demonstration of the success of these measures, Sunderland is now home to The Software City Initiative.